App Marketing

digital-marketing

App Marketing

Kurzdefinition

Begriff: Marketing-Strategien zur App-Promotion (ASO App-Install-Ads In-App-Marketing Deep-Linking Referral-Programs) fuer Downloads + Retention.

Definition

Begriff: Marketing-Strategien zur App-Promotion (ASO App-Install-Ads In-App-Marketing Deep-Linking Referral-Programs) fuer Downloads + Retention.

Erweiterte Definition:
Marketing-Strategien zur App-Promotion (ASO App-Install-Ads In-App-Marketing Deep-Linking Referral-Programs) fuer Downloads + Retention. Wichtig fuer moderne Multi-Channel-Strategien und Customer-Journey-Optimization.

Kontext und Relevanz

In B8-Projekten wird App Marketing fuer digitale Kampagnen und Customer-Engagement eingesetzt. Kritisch fuer Digital & Social.